Apps by Cuttlefish Multimedia Ltd
ACTIVATE - Activity Rewards app icon

Health & Fitness

ACTIVATE - Activity Rewards

Cuttlefish Multimedia Ltd

Free download In-app purchases unconfirmed
Open on Apple

About this app

ACTIVATE – Activity Rewards is your personal health companion, designed to help you move more, track your progress, and earn real financial rewards along the way. Developed by Milton Keynes City Council, in collaboration with Loughborough University's Centre for Lifestyle Medicine and Behaviour (CLiMB) and Milton Keynes University Hospital, ACTIVATE is built around you — your goals, your schedule, and your pace. YOUR PERSONALISED ACTIVITY PLAN Answer a few simple questions when you first sign up and ACTIVATE will create a weekly physical activity plan tailored to your lifestyle. Your goals adapt week by week based on how you're doing — increasing gently when you're on a roll, or easing back if you need a breather. No one-size-fits-all targets here. TRACK YOUR PROGRESS IN REAL TIME Link your smartwatch and let ACTIVATE do the hard work. Your steps, active minutes, heart rate, and more are synced automatically throughout the day. Watch your progress build on the dashboard, explore your stats over days, weeks, and months, and see exactly how close you are to hitting your daily goal. EARN REWARDS FOR STAYING ACTIVE Every day you hit your activity goal, you earn real rewards. Your credits build up over the quarter and can be claimed as Love2Shop vouchers — redeemable at hundreds of retailers nationwide. It all adds up, so every bit of movement counts. PLAN YOUR ACTIVITY YOUR WAY Use the Action Planning feature to decide what you'll do, when, where, and for how long — then let ACTIVATE remind you when it's time to get moving. Review your plans each week and adjust based on what's working. STAY INFORMED AND MOTIVATED Browse a library of trusted health resources covering physical activity, behaviour change, managing Type 2 diabetes, and more. Get timely nudges, motivational messages, and smart alerts — including notifications directly to your wrist. BUILT WITH ACCESSIBILITY IN MIND ACTIVATE is designed to be clear, simple, and easy to use — with plain English throughout, large tap targets, screen reader support, and customisable notification settings. Note: ACTIVATE is part of the Milton Keynes Activity Rewards Programme (MKARP). Access requires a study-issued ID provided by the research team.

Latest release

What’s New

Version 0.0.3 Aug 11, 2026

- General updates and fixes

Audience growth

Ratings growth

Steady
7-day gain +0
Ratings / day 0.0
30-day gain +0
US rating-count history
0 ratings
0 Sep 17, 2026 · 0 ratings Sep 17, 2026

Baseline captured. Growth appears after the crawler observes a changed rating count.

Momentum comes from crawler snapshots for the tracked storefront. “Viral growth signal” means unusually fast recent rating gains; it is an indicator, not download data.

Price tracking

Price intelligence

1 captured event
Current Free
Historical low Free
Paid → free 0×
Price history
Current Free
Free Sep 17, 2026 · Free Sep 17, 2026

First snapshot captured. The trend line starts after the next crawler price observation.

  1. First observed Sep 17, 2026 · 4:19 AM Free

Screenshots

ACTIVATE - Activity Rewards iPhone screenshotACTIVATE - Activity Rewards iPhone screenshotACTIVATE - Activity Rewards iPhone screenshot